Advertising in the age of digital media

Advertising in the age of digital media

A member of the gorgeous Smart Women in Business Facebook group asked about advertising small business in 2017. How do we reach our audience in this time of non-traditional media, how do we pull them away from their TV sets and into a transaction with us? Now, this...
Celebrating Regional Women’s Day

Celebrating Regional Women’s Day

Soar Collective is celebrating the achievements of regional women with their inaugural Regional Women’s Day. They are inviting women across regional Australia to share their stories and so, here is mine… We moved to a small town in East Gippsland on little...
Are you stuck in a former version of yourself?

Are you stuck in a former version of yourself?

Is your mind stuck in a former version of yourself? Our self-perception can have a direct impact on how we feel about progressing in our lives. Bizarrely I was called something I never expected earlier this year. An observation a colleague made of me truly floored me....
Feel the fear and do it anyway

Feel the fear and do it anyway

To quote Marie Forleo, when you say I can’t you are in fact saying I won’t. When you say “I don’t have time” you’re really saying “I won’t make the time”. If you won’t make the time ask yourself why?...